How to Generate Leads via Online Meetings and Social Media Integration

Online meetings are fast becoming a marketing channel for businesses to generate leads. Before now, it used to be potential clients walking into your brick-and-mortar office to meet and discuss how your services could help them grow their business or solve a particular problem. 

That has changed now, thanks to online meeting scheduling platforms like Simplymeet.me that empower you to design a page that your potential clients can click and jump on a meeting with you irrespective of where they are. 

As a business that offers a service, you will miss a lot if you don’t let your audience schedule an online meeting with you. Just like hosting webinars, it is a gold mine that many service providers are yet to tap into. 

Sounds interesting? Stick around because, in this article, I show you how to generate quality leads via online meetings and integrating it with social media, which has about 5 billion users.

Why use Online Meetings and Social Media for lead generation?

After the COVID-19 pandemic broke out in 2019, there has been a massive shift to online meetings. Businesses have invested more in virtual events, including online meetings and webinars. Potential clients and customers are also adapting and even see it as a more comfortable way to identify businesses that have solutions to their problems. 

For businesses that offer services, it is a cost-effective and fast way of generating leads. An online meeting scheduler or webinar hosting platform costs less than $50 per month. A brick-and-mortar office, in a good location, where clients walk in to have business meetings costs more than $100 on rent monthly. 

While online meetings give you more exposure and global reach, physical or office meetings limit you to working with clients in your locality.

Integrating it with social media further boosts your reach. As of April 2024, there are about 5 billion social media users around the world. Facebook alone has over 3 billion users. 

Source

The interesting thing is that some of these users are interested in scheduling an online meeting with you to discover how you can help solve their problems. So you will be leaving money on the table if you aren’t integrating your online meeting with social media platforms like LinkedIn, Facebook, X, and Instagram which is where many of your potential clients hang out. 

Let’s look at how to generate leads via online meetings and social media integration

Pre-meeting:

Choose a Platform

The first step to generating leads via online meetings is choosing a suitable platform that offers advanced features you need to convert an audience who scheduled a meeting with you into leads. 

You won’t want them to leave a meeting without taking actions that will see them pay for your service. 

There are plenty of online meeting schedulers like Simplymeet that offer features like calendar integration, video conference scheduling, integration with marketing apps, custom translation, group bookings, poll meetings, multiple payment processors, etc. 

These features are what you need to ensure your audience seamlessly schedules a meeting and for you to convince them to take action. 

Prepare Before the Meeting 

When a potential client schedules a meeting with you, collect and analyze the information they provide on the meeting scheduling page and use it to prepare ahead of the meeting. 

Use their data to research and understand their business to see if they are a great fit for your service. Next is to identify what their pain point is likely to be and prepare how to tailor a solution to it. 

Check if there has been a previous interaction or communication with them so you know how to approach them in the next meeting. These are important for you to sound confident, and position yourself as the solution they need, which will encourage them to not only become high-quality leads but also convert to sales.

Create a Customized Content

Customized content is important for any online meeting that intends to generate leads. Make a personalized presentation using PowerPoint that shows you understand the client’s pain point and how you plan to solve it. Thankfully, online meeting scheduling tools support integration with Microsoft PowerPoint.

 Include case studies and testimonials from your previous clients to boost credibility and increase their confidence in your services. 

Set Clear Goal

Set goals you want to achieve with the client, and that in this case is to generate leads. All your interaction and engagement should focus on achieving this. Make a list of questions to ask to show you understand their problem. 

During meeting:

Familiarize 

For someone you are interacting with for the first time, you need to build rapport. Start by asking friendly questions to establish a connection. Listen actively and show empathy with the challenges they face. 

Understand Their Needs

Use open-ended questions to encourage clients to tell you more about their business, challenges, and objectives. Add this to the research and analysis you have done before the meeting. Take note of key details they give and responses to the questions you ask. 

Present your Solution

Now is the time to load your PowerPoint presentation, which shows how you plan to solve their problem and help them achieve their business goals. Highlight case studies and testimonials from previous clients. Emphasize how you do it better than your competitors if possible at a lower cost. Invite your client to ask questions on your strategy to solve their problem. Address their concern in a way that assures them that you are capable of delivering results. Use a call-to-action button to offer them a free trial, follow-up meeting, and freebies which encourages them to become leads.

Post meeting:

Thank you Email 

The race to generate leads continues after an online meeting. Send an email a few hours after the meeting to thank them for scheduling a meeting with you and restate your commitment to helping them solve the challenges their business faces.

 Highlight the key takeaways of your meeting with them, which must include their challenges, how to plan to solve them, and testimonials of your previous clients.  Attach any resource used during the meeting that you think will make them keep your services in mind. 

Quality The Lead

Analyze your meeting with the client, with a focus on their responses, and how they receive the solutions you offer and the testimonials of your previous clients. This will help you decide if they are potential leads that can convert to sales. Categorize the lead based on their needs, budget, and likelihood to take action. 

Nurture the Lead

The aim of generating leads via online meetings is to convert them into sales. Once you generate a lead via online meeting, nurture them until they buy your service. A client who signed up for a free trial downloaded a freebie or gave additional business details apart from the first name and email address is a high-quality lead. 

Nurture them with follow-up emails to keep the conversation going. Provide them with free additional resources like blog posts, video content, webinars, and white papers that all point to the value of your service.  This keeps them as warm leads and prompts them to pay for your service.

Integration with Social Media

As I mentioned earlier, some of your potential clients hang out on social media platforms like LinkedIn, X, Instagram, and Facebook. It’s up to you to promote your services so they can see the value in your services and schedule a meeting with you. 

The first step is to identify platforms that move the needle better. From my observation, LinkedIn, X, Facebook, and Instagram have a lot of individuals and businesses looking for services that will solve their problems. Begin by creating an account and growing your audience.

 Let’s assume you offer video editing services to companies. Instagram will be an ideal place to establish your presence. Instead of building an audience from scratch, you can leverage ethical Instagram accounts and start promoting your services. 

On LinkedIn, X, and Facebook, business growth and lead generation services work well. 

Post content that identifies the pain point of your audience and shows how your services can be a solution. Often go live on LinkedIn, Instagram, X, and Facebook to make presentations on how you have helped previous clients solve their challenges. This builds trust and credibility. 

When you have a huge audience that loves your content and engages them, you can start sharing a link to schedule a meeting with you. 

You can add it to your bio, IG, and Facebook stories or have it as a pinned tweet on X. 

Share testimonials from your previous clients and case studies to attest to how valuable your services are. This boosts credibility and prompts your audience on social media to schedule a meeting and, in turn, become leads that can pay for your services.

Final thought

Online meetings have become an effective way of generating leads organically. You will be leaving money on the table if you aren’t leveraging it alongside social media. I have shown you step-by-step how to get clients to pay for your services with virtual meetings. 

Starting from choosing an online meeting scheduler, preparing before the meeting, making presentations on how your services can solve their challenges, following up after the meeting to ensure they become leads and convert to sales, and integrating it with social media. It’s up to you to give it a try and see how many leads it can generate for your business. 

Author bio:

Chuks Chukwuemeka is a freelance SEO for SaaS brands and also the co-founder of Homesnippets. He loves writing articles on digital marketing and learning new things about SEO. Connect with him on LinkedIn.